By Dan Berelowitz , November 2012
Innovation and the power of old ideas
There is an impressive core of organisations that have used social franchising to scale up. Rather than conduct a broad shallow study of which there are already a number, this research compares and contrasts two case studies in more detail. The first is the Trussell Trust Foodbank, a social franchise, which is compared with McDonald’s, a globally successful commercial quick service franchise.
Challenging conventional wisdom that innovation always drives results, this report offers the sector new models of scaling up and making social organisations more effective and sustainable. Some surprising lessons for the social sector are unearthed from global giant McDonalds.
With the economic pinch being felt across the sector, Dan offers us a fresh, positive perspective on delivering social change.