Type of Fellowship: General
Year of Fellowship: 2011
Update September 2011
This summer I went to Harvard University’s Kennedy School of Government where I took a course called 21st Century Leadership: Global Change Agents. Participants were drawn from 24 countries and very diverse backgrounds working in influential roles. The group is now a fantastic international network committed to social change. The course itself was provocative and challenging. It included sessions with psychoanalysts on group dynamics, Presidential advisers on political leadership, social activists on public narrative and former politicians on negotiation. I learned a great deal about leadership as a process and about the many and varied ways in which we can do good. It caused me to think bigger, and perhaps, expect some failure.
Throughout my Fellowship I’ve been keen to learn from the best in a wide range of different fields, so during September I’m spending time at Saatchi & Saatchi to learn about their approach to the creative process and communications campaigns. Already it’s clear that there’s a huge amount of relevant knowledge and practice that the social sector can draw on. I’ve also taken a course in social media.
In July I attended 2011 Clore Social Fellows residential at Roffey Park which focussed on strategy and resilience. Our Clore Action Learning set has also continued to meet during the summer and seems to have become a more powerful tool for understanding with every session.
I am starting to think about a new role for next year so I continue to spend time networking and attending a range of events and discussing ideas with my coach and mentor.
I have been developing my research project over the last couple of months. My study will assess the potential of film to influence policy makers and bring about social change. Film is widely used to influence public opinion and this influences policy makers. However, film is rarely used to directly influence policy makers especially on domestic issues. Yet film has the potential to replicate the kind of emotional response often generated through politician’s visits - well-known for their ability to win their hearts and minds. Our hypothesis is that film could generate an emotional tipping point and move policy makers to action.
There will be three key elements:
an assessment of the current use of film and its potential uses including how to evaluate its impact a screening of the documentary Poor Kids
through a partnership between the Clore Social Leadership Programme, Save the Children and True Vision TV. We will use the screening to gather evidence on policy makers responses to film this evidence will be combined in a final paper drawing conclusions and recommendations that will be disseminated widely
Current principal role: Head of Strategy
Current principal organisation: NSPCC
Research: The Emotional Tipping Point: Can documentary film 'tip' policy makers?
Research topics: Campaigning; Media; Policy;
Secondment host: NSPCC