Type of Fellowship: General
Year of Fellowship: 2011
Update December 2011
This was the final quarter of my formal fellowship, it's been a fantastic experience and a tremendous privilege. I feel strongly that I have made the most of it. One of the features of my Fellowship has been the realisation that if you open yourself up to opportunities you might not gravitate to naturally, amazing things can happen. I have a strong background in research and so the research element of the Fellowship did not immediately feel the most exciting and new element. However, it has turned out to be a massive opportunity to learn. I've learned about the role of emotion in decision making, the power of film, and the importance of thinking about 'frames' in influencing - which included spending a week in Washington DC with the Frameworks Institute who are doing cutting edge work to re-frame social sector communications and campaigns.
This month I start a new role as Associate Head of the new Strategy Unit at the NSPCC. I’ll only really know how I have developed when I start putting what have learned into practice in a new role, day-in-day-out. As it stands now though, I’m feeling confident that I will be a better leader, and therefore a more effective change agent, as a result of the Programme. Perhaps the most fundamental shift in my thinking is that I have a much broader understanding of how to do good and I’m really looking forward to putting some of my ideas about how to bring innovation to the social sector into practice at NSPCC.
Current principal role: Head of Strategy
Current principal organisation: NSPCC
Research: The Emotional Tipping Point: Can documentary film 'tip' policy makers?
Research topics: Campaigning; Media; Policy;
Secondment host: NSPCC