A huge light bulb moment
We had commissioned a marketing expert to develop and articulate our core vision. The work was good, but it just didn’t excite me. It was at this point that the Golden Circle video popped up in Discover and I nearly fell off my chair. I had a huge light bulb moment and, right there and then, I got it.
I watched the video and then worked through the exercises with my team to help them articulate why they do what they do. Together, we then applied the concept to the whole organisation and specifically to our marketing plan.
I realised that the vision needed to be bigger and broader than before – rather than drilling down into the detail we needed to drill up into the ‘why’. External consultants had helped us write a marketing plan and identify our vision. It was however the Golden Circle tool that really made it come alive to me. Once I understood how it was built around the why / how / what, it all made logical sense and we were able to own it. The big result was that it went from a marketing plan to being central to everything we have done since.