SWOB Analysis

Create your own development picture by mapping your Strengths and Weaknesses, Opportunities and Barriers.

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Time 30 minutes
Participants Individual
Materials Pens, paper
Difficulty Easy

Leadership development must start with self-awareness. The most successful leaders critically assess and understand their strengths, weaknesses, motivations and values.

To better ‘Know Yourself’ you can conduct a “SWOB” analysis on yourself. This consists of identifying your main Strengths and Weaknesses, and the Opportunities and Barriers associated with them.



Set a timer for 10 minutes. Take out a sheet of paper and sketch out a grid for Strengths, Weaknesses, Opportunities and Barriers.

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To help your thinking, have a look at the Social Leadership capabilities framework.

Csl Capabilities Framework

What are your Opportunities in these areas? What Barriers might stand in the way of strengthening weaknesses or seizing opportunities? Note them down in the grid.


Based on the SWOB analysis, reflect on the questions: What are the development areas that I would like to focus on?

Facilitator notes

Don’t forget about developing your strengths! Often times we only focus on developing our weaker areas and don’t pay any attention to our strengths. Strengths-based leadership is about focusing on your strengths, and delegating tasks that you're not as good at to others who are more skilled or experienced. You can also use this approach to identify your team members' strengths and encourage them to use these in a way that benefits everyone.


SWOT analysis is a well known strategic planning technique used to help a person or organization identify strengths, weaknesses, opportunities, and threats related to business competition or project planning. The Clore Social Team has adopted the exercise to help leaders analyse themselves rather than looking at the organisation. Instead of thinking about threats on an organisational level they’re encouraged to identify barriers on an individual level.

How we use it with Clore Social Leaders

On the Discover programme participants use the SWOB analysis as a practical exercise to help kick start their thinking and create self-awareness.


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This practice can help you overcome self-paralysis and take action by separating what you can control from what you cannot.

SWOB analysis by Natalie
Case Study

SWOB analysis by Natalie

  • Self
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